Assignment #3: ZipDial: Reaching The Next 3 Billion Customers
Answer the following questions in 400 words or less.
Be sure to provide supporting rationale for your answers.
ZipDial is attempting to develop a strategy for entering other emerging markets, such as Indonesia and The Philippines. In developing this strategy…
- How should ZipDial prioritize approaches to garnering consumers / user? That is, which behavior patterns of emerging markets consumers should ZipDial emphasize in marketing to those consumers?
- How should ZipDial attract advertisers? What advantages for advertisers can ZipDial provide in these new markets? With which features should ZipDial lead in messaging to and attracting advertisers?
- In its efforts to message to and attract advertisers, with which current ZipDial Solutions should the company lead? What new ZipDial Solutions should be developed for this purpose?
