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BUSI46S15 Competitive Strategies & Organisational Fitness


Competitive Strategies & Organisational Fitness

Postgraduate Programmes 2023/24


Competitive Strategies and Organizational Fitness

Select an organization, identify its competitive environment (that is, the population it is a member of) [5 marks]

Analyse (qualitatively) the ecological and institutional conditions in the population. [10 marks]

Provide a well-argued selection of the theory fragments discussed in the module that provide relevant insights for the subsequent development of a competitive strategy for the organization (see final taks). [25 marks]

Identify yet unexplored aspects of the population that needs to be studied to be able to apply these theory fragments. [10 marks]

Formulate your hypotheses concerning these features [5 marks]

Develop a study design to test these hypotheses. [15 marks]

Based on the theory fragments you identified and on the assumptions that this hypothetical study offers support for your hypotheses develop a well – argued strategy for your focal organization that makes the organization a strong competitor within the population. [30 marks

Overall word limit: 2500


Your completed assignment must be uploaded to Learn ULTRA

no later than 11:59am (UK time) on 11th May 2023/24.

It is your responsibility to back up your work. IT issues are not a valid reason for a late submission.

You should back up your work on more than one device.

A penalty will be applied for work uploaded after 11:59am as detailed in the

Late submission policy

. You must leave sufficient time to
fully complete the upload process
before the deadline and check that you have received a receipt. At peak periods, it can take up to 30 minutes for a receipt to be


Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font. Assignments and dissertations/business projects must not exceed the word count indicated in the module handbook/assessment brief.

The word count should:

Include all the text, including title, preface, introduction, in-text citations, quotations, footnotes and any other items not specifically excluded below.

Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, bibliography/list of references and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count.

Examiners will stop reading once the word limit has been reached, and work beyond this point will not be assessed. Checks of word counts will be carried out on submitted work, including any assignments or dissertations/business projects that appear to be clearly over-length. Checks may take place manually and/or with the aid of the word count provided via an electronic submission. Where a student has intentionally misrepresented their word count, the School may treat this as an offence under Section IV of the General Regulations of the University. Extreme cases may be viewed as dishonest practice under Section IV, 5 (a) (x) of the General Regulations.

Very occasionally it may be appropriate to present, in an appendix, material which does not properly belong in the main body of the assessment but which some students wish to provide for the sake of completeness. Any appendices will not have a role in the assessment – examiners are under no obligation to read appendices and they do not form part of the word count. Material that students wish to be assessed should always be included in the main body of the text.


Performance in the summative assessment for this module is judged against the following criteria:

· Relevance to question(s)

· Organisation, structure and presentation

· Depth of understanding

· Analysis and discussion

· Use of sources and referencing

· Overall conclusions

The word count should include all the text (plus endnotes and footnotes), but exclude diagrams, tables, bibliography, references and appendices. Guidance on referencing can be found on Sharepoint;
Examinations and Assessment (


Students suspected of plagiarism, either of published work or the work of other students, or of collusion will be dealt with according to School and University guidelines.

Your assignment will be put through the plagiarism detection service.



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