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  In this module, we introduced the concept of Customer Relationship Management (CRM).  Why is it important for companies to focus on their relationship

 

In this module, we introduced the concept of Customer Relationship Management (CRM). 

  1. Why is it important for companies to focus on their relationship with customers?
  2. What is the risk of a company not understanding (or caring) about their customer?
  3. Describe a situation that you’ve experienced with a product or service where you felt that the company cared about you as a customer.
    • How did they show this? 
    • What was the impact of this situation on how you felt about the brand or the company?

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