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Why did United’s customer managers miss the viral power of social media? Today companies, private and government agencies are producing their own shorts a

  1. Why did United’s customer managers miss the viral power of social media?
  2. Today companies, private and government agencies are producing their own shorts and using social media to spread their messages. Sometimes false messages. What can a manager do in this environment do to protect their company’s interest? Explain with an example.

Case Study write-up should be Five (5) – Ten (10) pages long, typed, 1-inch margins, double space. Please use the format / headings provided above when submitting your answers. Be creative, think about how you would solve the problem, and take time in the development of your answers.

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